ACADEMIC WRITING

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My main areas of interest are TV programming, TV Economics and online media.



FINANCIAL ANALYSIS OF BROADCAST TV PROGRAMMING

Abstract

With a landscape of vertically integrated media conglomerates and new distribution
windows constantly emerging, a TV show can generate multiple revenue streams
complicating the economics of television networks. The purpose of this study is to analyze
the revenue sources that can be associated with a TV show and their impact on
programming decisions. Through a combination of econometric models, statistical tests and
financial analysis, the researcher studied the internal and external factors that influence the
four main revenue streams of TV shows: advertising, syndication, home video and online
platforms. In addition, the DVR and other time-shifting technologies were observed. The
data analyzed suggested advertising rates are a function of ratings, total ad spending, TV
gross ad revenue and GDP while syndication, home video and online downloads depend
mainly on the genre of the show. The shows that consistently generated larger income
across all windows were high rated comedies. The DVR appeared to have little to no
influence in programming decisions, however new media technologies showed potential to
change the way viewers experience television. 

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